Redefining your skin while maintaining your true self.
Embrace your aging skin when using Madura’s Maturing Skin Product. Madura is crafted from prickly pears, which are known to add brightening and anti-aging qualities to your skin. Similar to how the ripening fruit brings out the bright colors, your skin brightens as you use Madura.
Concept | Art Direction | Packaging | Illustration | Advertising
Insight & Solution: Skincare products succeed in sales, but their voice encourages consumers to hate their own skin. Why should women have to hate their skin in order to treat it well? Madura challenges skincare’s voice as it aims to help women embrace their own skin with natural anti-aging prickly pears.
